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随着经济社会的持续发展,人们的物质生活水平获得了极大提升,这使的人们消费心理发生了很大的变化,人们的独立消费意识逐渐增强,生存需求不再是人们消费需求的主要表现,人们开始追求更多的精神享受。因此,如何在这种背景下设计出既能符合商品包装基本要求而又具有满足现代消费理念功能的产品包装,以更好的适应社会的发展要求,成为我们必须面对的重要任务。本文将对现代消费心理下的趣味性包装设计进行研究分析,以期给相关研究者以有益借鉴。
With the sustained economic and social development, people’s material and living standards have been greatly improved, which makes the people’s psychology has undergone great changes, people’s awareness of independent consumption gradually increased, the demand for survival is no longer the main consumer demand Performance, people began to pursue more spiritual enjoyment. Therefore, how to design a product packaging that can meet the basic requirements of commodity packaging and satisfy the modern concept of consumption in order to better meet the requirements of social development becomes an important task that we must face. This article will be under the modern consumer psychology of packaging design for fun analysis, with a view to the relevant researchers to learn from.