积分兑换是企业为促销产品和提升消费者忠诚度而设立的消费积分体系,消费者购买产品与服务后获得的积分可以换取礼品或现金。现在众多的商家、电信运营商、银行、航空公司和网站等,都对会员、信用卡用户和消费账户等提供了消费积分和积分兑换服务。当前的消费积分、积分兑换服务有一个共同的特点,即通过客户消费其服务与产品累积积分,再转换成礼品或现金用以回馈、鼓励客户再消费,形成一个动态的、良性的消费循环,以长期有效地捆绑客户。积分兑换在激励客户方面效果显著,它可以让客户满意、让客户得到真正的实惠,起到激励消费、增强黏性的作用。事实上,在现代企业管理中,员工也可以定义为企业的特殊客户,只有员工满意,才能全身心地投入到工作中,基于企业的利益服务于实际客户。因此,在企业人力资源管理工作中同样可以尝试引入积分兑换激励方式。 Redemption is the system of consumer points set up by enterprises for promoting products and enhancing customer loyalty. Credits obtained after consumers purchase products and services can be exchanged for gifts or cash. Now a large number of businesses, telecom operators, banks, airlines and websites, etc., members, credit card users and consumer accounts provide consumer credit and redemption services. The current spending points, redeem points have a common characteristic of service, that is, through the consumer spending their services and products accumulated points, and then converted into gifts or cash to repay, encourage customers to re-consumption, the formation of a dynamic and virtuous cycle of consumption, To effectively and effectively bind customers. Redeem redemption in the motivation of customers significant effect, it can make customers satisfied, so that customers get real benefits, stimulate consumption, enhance the role of viscosity. In fact, in modern enterprise management, employees can also be defined as special customers of the enterprise. Only when the employees are satisfied can they devote themselves fully to their work and serve the actual customers based on their own interests. Therefore, in the work of human resources management in enterprises can also try to introduce incentives for redemption.