市场经济的目标是追求利润。为长远地、有效地实现这一目标，为市场经济行为规定正当、合理的方式即道德规范十分必要。规范严则市场荣，规范懈则市场衰。特定的道德规范是市场经济健康运行必须遵守的客观法则。这就是市场经济的伦理本性。市场经济的伦理本性是由经济与伦理的 The goal of a market economy is to pursue profits. In the long run, it is necessary to effectively achieve this goal and to lay down a proper and reasonable method for market economy behavior, that is, ethics. Strict norms of the market norms, norms regulate the market decline. The specific code of ethics is an objective law that must be followed in the healthy operation of a market economy. This is the ethical nature of the market economy. The ethical nature of market economy is economic and ethical