海尔电商一直在问自己:什么是用户强烈需求的?什么是对手没做或很难做到的?什么是海尔做起来有核心竞争优势的?去年最流行的是互联网思维,今年又火了互联网交易,互联网化的风向标摇摆不定,其实归根结底反映了传统企业在互联网转型升级过程中的迷茫。从电商行业的体量和白电企业电商试水两个角度来看,目前海尔集团电子商务有限公司(简称海 Haier electricity providers have been asking themselves: What is the user’s strong demand? What is the opponent did not do or difficult to do? What is Haier do have the core competitive advantage? Last year, the most popular Internet thinking, this year and the fire Internet trading, Internet-based vane wavering, in fact, in the final analysis reflects the confusion of traditional enterprises in the process of Internet transformation and upgrading. From the volume of electricity supplier business and electricity supplier white water test two perspectives, the current Haier Group E-commerce Co., Ltd. (referred to as the sea