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今年4月7日长虹掀起了第五次彩电价格战。本来就已经利润很薄的电视生产企业的前景又蒙上了一层阴影。最初的,市场反应冷淡,不但众厂家不理睬,连消费者也不买账,仿佛是大家商量好了,齐心合力要把长虹孤立起来。然而,这种现象只持续了短短一周,持币观望的消费者们又好象是突然明白过劲儿来,长虹采电终于在全国范围内出现了热销场面。面对这种情况,康佳、TCL、创等厂家也被迫对自己的产品进行了相应的价格调整,康佳的降幅甚至超过了长虹。
On April 7 this year, Changhong set off the fifth color TV price war. The prospect of already thinly profitable TV producers has cast a shadow over them. Initially, the market reaction was lukewarm. Not only did the public manufacturers ignore the fact that even consumers did not buy it, as if everyone had discussed it and they had to work together to isolate Changhong. However, this phenomenon lasted only for a short period of time. Consumers who waited and looked at the money seemed to have suddenly realized that Changhong’s electricity production finally had a hot sales scene nationwide. Faced with this situation, Konka, TCL, Chuang and other manufacturers have also been forced to make corresponding price adjustments on their products. Konka’s decline even surpassed that of Changhong.