原以为广告乃创意的世界,闪烁着智慧的火花,看电视日久,觉得我们的广告多有模式。不信,您看:一、医药广告找一个戴眼镜、教授模样的人,表情要严肃,或站在讲台上,或立于实验室内,左手拿着药品包装盒,用庄严的声音介绍它的疗效。一定要让观众有上化学课的感觉。二、洗发水广告上街找一个头发又长又密的女 Originally thought that advertising was the world of creativity, sparks of wisdom flashed, watching television for a long time, I think we have more models for advertising. Do not believe, you see: First, the medical advertisement to find a person wearing glasses, professor appearance, expression must be serious, or standing on the podium, or standing in the laboratory, holding the medicine box in the left hand, with a solemn voice to introduce it Efficacy. Be sure to give the audience a sense of chemistry. Second, shampoo ads to the streets to find a long, dense female hair