整合行销时代的到来我要讲的第一个问题是媒体与传播方式的进化,从马蹄(单一媒体)到人手(多传播方式整合行销)的进化。我1996 年进入广告行业的时候,只要给客户在中央电视台买到时段,客户就会给我们写感谢函。但现在广告人的日子越来越难过,为什么呢? 10年前,电视台对客户的市场 The advent of the era of integrated marketing The first question I want to talk about is the evolution of media and modes of communication, from the horseshoe (single media) to the evolution of manpower (multimodal integration marketing). When I entered the advertising industry in 1996, customers would send us a thank-you note whenever they bought the timetable on CCTV. But now the days of advertising people more and more sad, why? 10 years ago, television on the customer’s market