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作者结合中外广告实例,对广告语中常用的修辞方法进行了探讨,揭示了广告语所具有的鲜明的修辞特色和独特的语言艺术魅力。
Based on the examples of Chinese and foreign advertisements, the author explores commonly used rhetorical methods in advertisements, revealing the distinctive rhetorical features and the unique artistic charm of language.