党的十四大明确指出,我国经济体制改革的目标是确立社会主义市场经济体制。在经济体制改革中,企业成为相对独立的经济实体,成为自主经营、自负盈亏、自我发展、自我约束的商品生产者和经营者,每个企业就需要向国内外顾客、消费者以及政府机构介绍本企业,这种靠协调企业内外部公众联系,树立良好企业形象的公共关系就显得十分重要。企业公共关系进入我国经济和社会生活以来,已经显示出了令人瞩目的经济和社会效益。 The 14th National Congress of the CPC made it clear that the goal of China’s economic restructuring is to establish a socialist market economy. In economic system reform, enterprises become relatively independent economic entities and become producers and operators of commodities that are self-employed, self-financing, self-development and self-restraint, and each enterprise needs to introduce it to domestic and foreign customers, consumers and government agencies The enterprise, which is based on the coordination of public relations within and outside the company, establish a good corporate image of public relations is very important. Since entering the economic and social life of our country, corporate public relations have shown remarkable economic and social benefits.