伴随着生产力的发展和全球化进程的加速,工业产品在满足人们基本生活需要的同时,出现了大量的“剩余”。如何对待产品剩余将影响到社会发展的可持续性。通过塑造新的消费文化来解决产品剩余的问题,这一命题已经开始被学者们所重视。本文从如何定义消费文化的内涵,以及它的特征、功能入手,并联系我国社会文化建设来阐述消费文化与现代工业生产的关系。 With the development of productive forces and the acceleration of globalization, industrial products have seen a great deal of “surplus” while meeting the basic needs of people. How to treat the surplus of products will affect the sustainability of social development. By shaping a new consumer culture to solve the problem of remaining products, the proposition has begun to be scholars attention. This article begins with how to define the connotation of consumer culture as well as its characteristics and functions, as well as to explain the relationship between consumer culture and modern industrial production in connection with China’s social and cultural development.