正常的销售战术,商家大都运用得烂熟,但顾客是越来越“聪明”的,研究和充分运用销售心理促销是不容商家忽视的。 以名就名 人们实践中往往形成一定的思维定势,善于顺势,往往使销售大获成功。西德有个著名的高级跑车制造商——波鲁协,除了制造高级跑车之外,他还利用自己品牌的好名声,设计生产了太阳镜、钟、表等小商品,也广受顾 Normal sales tactics, businesses are mostly used well, but customers are more and more “smart”, and research and full use of sales psychology promotion is not for businesses to ignore. In the name of the name, people often form a certain set of thinking in practice, good at taking advantage of the situation, often make sales a success. West Germany has a well-known senior sports car manufacturer, the Bolu Association. In addition to manufacturing high-level sports cars, he also used his own brand’s good reputation to design and produce small commodities such as sunglasses, clocks and watches.