态度是对今天的品牌而言重要的营销逻辑,从这个角度来说,态度营销本身就是互联网时代品牌与消费者关系的再定义在数字媒体迅速发展、消费者信息获取渠道日益多元化的今天,品牌要长期地黏住消费者,与消费者的情感联系比产品物理属性更加重要,但是,如何才能与消费者建立情感联系?互联网时代的消费者不再被动地接受品牌的信息,而是希望与品牌互动,明确而独特的“品牌态度”无疑成为与消费者的重要链接点。不久前,网易联合独立第三方CR-Nielsen发布《互联网品牌态度蓝皮书》,以“彰显态度IN迹”为主题,系统阐释了互联网时代品牌 Attitude is an important marketing logic for today’s brand. From this perspective, attitude marketing itself is the redefinition of the brand-consumer relationship in the Internet age. With the rapid development of digital media and the increasingly diversified channels of consumer information access, Brand long-term stick to the consumer, the emotional contact with consumers more than the physical attributes of the product is more important, but how to establish emotional contact with consumers »Internet consumers no longer passively accept the brand’s message, but the hope Interaction with the brand, a clear and unique “brand attitude ” will undoubtedly become an important link with consumers. Not long ago, Netease United Independent CR-Nielsen independent third party released the “Internet Brand Attitude Blue Book” to “show the attitude of IN Traces” as the theme, the system explained the Internet age brand