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在一定条件下 ,商品竞争就是广告竞争 ,而广告竞争在某种程度上就是广告语的竞争。谁的广告语一鸣惊人 ,让人喜而乐见 ,其宣传的产品往往也就能深入人心 ,从而赢得市场。因而不少企业重金征集广告语 ,其目的就缘于此。一些成功的广告语的效应通常有如下5种 :一、谜语效应。以前
Under certain conditions, commodity competition is advertising competition, and advertising competition is to some extent the competition of advertising language. Who’s advertising blockbuster, people happy and happy, its publicity products will often be deeply rooted, so as to win the market. Therefore, many companies collect advertising slogan, its purpose is due to this. Some successful advertising slogans generally have the following five kinds: First, the riddle effect. before