高企的库存、大肆扩张以及代理批发模式,让中国本土体育运动品牌陷入了从未有过的艰难境地。继李宁公司2012年9月份关闭其在香港唯一一家分店,近日匹克在港交所公布的数据显示其前三季度共关闭了门店上千家,利润同比也大减。另外,安踏体育、美特斯邦威等门店也停止扩张步伐,门店逐渐减少。 High inventory, big expansion and wholesale agent model, so that China’s local sports brand into a never-ending difficult situation. Following Li Ning’s closure of its only branch in Hong Kong in September 2012, the recent statistics released by Peak on the Hong Kong Stock Exchange showed that in the first three quarters of the year, a total of more than 1,000 outlets were closed and profits also dropped substantially year-on-year. In addition, ANTA Sports, Metersbonwe and other stores also stopped the pace of expansion, the store gradually reduced.