受众碎片化的时代已经到来,人们不再像以往一样安静地读报纸或是热闹地看电视,手机、mp4、网络、流媒体……太多的东西在分流着大众的注意力,似乎广告的市场越来越让人摸不着头脑。然而,却有人找到了机会,并且形成新的户外生活圈概念,而且还在用海外上市的事实告诉人们:受众越? The age of audience fragmentation has come. People are no longer reading newspapers or watching TV lively as they used to. Mobile phones, mp4s, networks, streaming media... too many things are diverting attention from the public. It seems that advertisements are The market is increasingly puzzling. However, some people have found an opportunity and formed a new concept of outdoor living, but also use the fact that overseas listings tell people: The audience is more?