市场作为交换关系的总和具有多种表现形态。对于卖方来说,用户和顾客对产品或服务需求的随机性,构成为充满竞争和契机的机会市场。在对外经济贸易中,把握住机会市场,驾驭其发展态势,是做好外贸工作的重要方面。近几年来,我国建材产品出口创汇取得了长足进展,重视寻求机会市场起到了很大的作用。研究机会市场的特点,认识机会市场的作用,制定机会市场的对策,将有助于我国建材产品出口达到新的目标。 The market as a sum of exchange relations has multiple manifestations. For the seller, the randomness of the demand for the product or service between the user and the customer constitutes an opportunity market full of competition and opportunity. In foreign economic and trade, grasping the opportunity market and managing its development are important aspects of doing a good job in foreign trade. In recent years, China’s export of building materials has made great progress in export, and it has played a very important role in seeking opportunities. Studying the characteristics of market opportunities, understanding the role of market opportunities, and formulating measures for market opportunities will help China’s building materials exports reach new goals.