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家具是否可以像快消品一样大卖热卖,像快时尚一样具有魔力?品牌创建能否更迅速,产品更新能否更快,公关传播能否更有力度,终端体验能否更强?2010年深圳家具企业销售额再创新高,达1000亿元人民币,值得欣喜,然而,同时我们也看到另一组数字,截至2010年10月,同处广东的美的集团销售额突破1000亿元人民币。一家企业,一个品牌,销售额可以比肩一个行业。究其根本,美的是一个家电领导品牌,而深圳家具品牌何止100个?但在全国能叫响的,在消费者中有影响力的品牌又有几个?这是最大的也是最本质的区别。是否拥有一个真正的强势品牌对企
Can furniture be sold as fast as FMCG, the same magic as fast fashion? Can brand creation be faster? Can product updates be faster? Will PR deliver more strength and terminal experience? However, we also see another set of figures. As of October 2010, the sales of Midea Group in Guangdong have exceeded 100 billion yuan. A business, a brand, sales can be compared to an industry. Its fundamental, the United States is a leading brand of home appliances, and Shenzhen furniture brands more than 100? But in the country can ring, influential brands in consumers there are several? This is the biggest and most essential difference . Whether there is a real strong brand on the business