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The data in the annual report of the first half year published by world tire giants show that the profit increased a lot, the sales amount increased or decreased differently, the sales volume dropped and major economic indicators seriously deviated, which was a rare phenomenon in the world tire in- dustry in the new century. The world tire giants generally hold negative attitude towards the tire de- mands in the second half year, and most of them cut the annual objective and slow down their in- vestment in tires.