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七十年代末期,电冰箱生产转向民用以后,销售日趋兴旺,北京雪花牌电冰箱,1980年销售2万多台,集团购买占82.81%,居民购买占17.2%;1981年销售2万多台,集团购买下降到36.8%,居民购买上升到63.2%;1982年销售4万多台,居民购买上升到80%以上,集团购买则下降到20%以下。据有关部门调查,截止1982年底,北京市居民拥有电冰箱3.5万多台,其中1982年购买的就有1.4万多台,占历年购买总数的39.3%。
In the late 1970s, after the production of refrigerators turned to civilian use, sales were becoming more and more prosperous. Beijing Snowflake brand refrigerators sold more than 20,000 units in 1980. Group purchases accounted for 82.81% and residents’ purchases accounted for 17.2%. In 1981, they sold over 20,000 units. Group purchases dropped to 36.8% and residents’ purchases rose to 63.2%. In 1982, they sold more than 40,000 units, residents’ purchases rose to over 80%, and group purchases fell below 20%. According to investigation by related departments, by the end of 1982, Beijing residents had more than 35,000 sets of refrigerators, of which more than 14,000 were purchased in 1982, accounting for 39.3% of the total purchases over the years.