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市场营销是指为创造满足个人或组织目标的交换而规划和实施的理念、产品、服务、定价、促销和分销的过程。随着我国社会主义市场经济体制的建立,医药卫生体制改革的深化,加入WTO以后医疗服务市场竞争的加剧,以及广大人民群众对医疗服务需求的不断提高,对医疗服务模式提出了新的挑战;同时,医疗服务的市场趋向国际化,服务的需求出现多样化,服务的技术也在不
Marketing refers to the process of creating ideas, products, services, pricing, promotions and distribution that are planned and implemented to meet individual or organizational goals. With the establishment of China’s socialist market economic system, the deepening of the medical and health system reform, the intensified competition in the medical service market after the accession to the WTO and the continuous improvement in the demand for medical services by the broad masses of the people, new challenges have been posed to the medical service model. At the same time, the market for medical services tends to be internationalized, the demand for services is diversified, and the technology of service is not