户外媒体,在今天整个全球经济竞争的趋势里,已经不仅仅是一种传播方式了,而在逐渐变成一种营销手段。要研究这种变化趋势,我个人认为应该跨越学术、商业环境的影响,结合企业服务的经验来看待户外媒体。目前,企业提供服务的方式,有了很大变化,主要有以下几个方面: 第一,消费者导向时代的到来。科技在进步,生产也在发展,现在几乎所有的产品都 Outdoor media, in today’s global trend of global economic competition, is not just a means of communication, but is gradually becoming a marketing tool. To study this trend of change, I personally think that outdoor media should be viewed across the academic and business environment combined with the experience of business services. At present, the way enterprises provide services has been greatly changed, mainly in the following aspects: First, the advent of consumer-oriented era. Technology is progressing, production is also evolving, and now almost all products are