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本文详细分析了全媒体概念的内涵,并结合传播学理论,分析梳理了全媒体时代的特点,主要有:传播技术对媒体的重要性,信息流正向传播、逆向传播和横向传播的纵横交错,媒介趋于融合,大数据发挥作用,以及确定性的稀缺。针对以上特点提出了学术期刊编辑应具备的4种能力,即对新媒体形态和技术的学习能力、运用新媒体平台服务用户的能力、数据分析利用能力以及稿件的专业把关能力。
This paper analyzes the connotation of the concept of all media in detail, and analyzes the characteristics of the all media era with the theory of communication. The main points are as follows: the importance of media to the media, the positive and negative information flow, the reverse and the horizontal communication , Media tend to converge, big data to play a role, and the scarcity of certainty. According to the above characteristics, four kinds of abilities of academic periodical editors should be put forward, namely, the ability of learning new media form and technology, the ability of using new media platform to serve users, the ability of data analysis and utilization, and the professional ability of manuscripts.