作为服务性行业的旅游业,服务是其最基本的产品。直接与旅游者发生联系的旅游从业人员的旅游职业道德水平对旅游服务质量有重要影响。本文探讨了旅游高等教育中职业道德的建设问题,以湖南省高校为例,通过访谈调查,从学校、学生出发,分别对其进行旅游职业道德培养提出合理化建议,以此促进高等旅游教育中旅游职业道德的培养。 As a service industry tourism, service is its most basic product. The tourism professional ethics level of tourism practitioners who have direct contact with tourists has a significant impact on the quality of travel services. This article explores the construction of professional ethics in higher education of tourism. Taking the universities in Hunan as an example, this paper, through interviews and surveys, starts from schools and students and puts forward reasonable suggestions on how to train them in tourism professional ethics so as to promote tourism in higher education Cultivation of professional ethics.