随着我国经济的不断发展,加入WTO组织脚步的加快,我国对外交往的加深与扩大,广告已逐步发展成为企业促进销售,开拓市场的一个主要手段,同时又是企业和消费者获取商品经济信息的重要来源。如何恰如其分地运用和理解英语语言来实现广告的目的,已是摆在广告人员面前的一个现实问题。英语广告作为一种应用语言,因其所特有的效用,已逐渐从普通英语中独立出来而发展成非规范化的专用语言,用词造句 With the constant development of economy in our country, the pace of WTO accession has been accelerated, the deepening and expansion of China’s foreign relations have taken place. Advertisement has gradually developed into a major means for enterprises to promote sales and market development. At the same time, enterprises and consumers obtain commodity economy information The important source. How to properly use and understand the English language to achieve the purpose of advertising, advertising has been placed in front of a real problem. English advertising as an application language, because of its unique utility, has been gradually separated from ordinary English and developed into a non-standardized language, the use of words to make sentences