大型跨国企业在拓展国际市场时,常会碰到这样一个问题:究竟应使本企业一种产品的价格在世界各国保持一致,还是应针对各国的不同情况制定不同的价格? 一般说来,企业实行差别价格,能充分考虑各国的生产成本、竞争价格、税收等因素,有利于实现利润的最大化或市场的开拓;而在各国市场上保持统一 In expanding international markets, large-scale multinational corporations often encounter the question of whether the price of one product should be kept in line with the other countries in the world or whether different prices should be set for different situations in different countries. Generally speaking, Differentiation of prices can take into full consideration factors such as production costs, competitive prices and taxes in various countries and is conducive to maximizing profits or opening up the market. However, maintaining unity across the markets in various countries