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西凤酒作为老牌国家名酒,在计划经济时期一直是“皇帝女儿不愁嫁”,在转向市场经济的过程中几经曲折。特别是1993年以来,随着全国酒业结构的大调整,西凤酒销售逐年疲软,又一次跌入低谷。1998年以来,工厂从根本上改变了调整产品结构的思路,下大功夫开发了凤兼浓香型和凤浓酱香型两大系列西凤酒新产品,使西凤酒的销售重获生机。从而使企业从连续六年下滑、徘徊的低谷中走出,重新走上了振兴、发展的道路。
Xifeng wine, as a veteran country wine, has been “the emperor’s daughter does not marry” during the planned economy period, and has been twisted and twisted in the process of turning to a market economy. Especially since 1993, with the major restructuring of the national wine industry, Xifeng wine sales have been weak year after year, once again fell to the bottom. Since 1998, the factory has fundamentally changed the idea of adjusting the structure of its products, and has made great efforts to develop new series of Fengfeng, Luzhou-flavor and Fengchong Maoxiang-flavored Xifeng wine products, which have revived the sales of Xifeng wine. As a result, the company has gone out of the six consecutive years of decline and the embarrassing trough, and has embarked on the road of revitalization and development.