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随着我国科技迅速发展和科技兴国战略的进一步落实,作为新知识新形势新文化载体,互联网越来越成为了每个人生活中不可或缺的一部分,而全新社交方式也逐步发展起来。微博、微信、贴吧等全新媒体app取代了传统的书信、电话、报刊和杂志等交流方式,微信微博等社交软件的普及,使得高校共青团宣传工作更加容易,也大大的解决了传统共青团组织工作地点狭小、宣传方式死板单一的弊端,因此,在高校共青团工作中看待问题要运用辩证法,一件事情的出现有其坏处,就必有其长处,诸如此类的新媒体平台的出现是一把双刃剑,关键在于我们怎样去利用它。所以,在实际工作中,不断吸收新文化、创建新体系、适应新形势,刻不容缓。我们要立足于微文化不断发展的现实条件,认清共青团当下工作中的问题所在,利用好微文化给我们带来的机遇,使得高等学府的团建工作取得新进展。
With the rapid development of science and technology in our country and the further implementation of the strategy of rejuvenating the country through science and technology, the Internet has become an indispensable part of everyone’s life as a carrier of a new culture and new situation and new culture. And new social ways of social development have been gradually developed. New media apps such as WeChat, WeChat, and Post have replaced traditional ways of communication such as letters, telephone calls, newspapers and magazines, and popular social networks such as WeChat Weibo to make propaganda work easier for the Communist Youth League in colleges and universities and greatly solve the problems of the traditional Communist Youth League organizations The work place is small and the propaganda method is rigid and simple. Therefore, to treat the problem in the Communist Youth League work in colleges and universities, it is necessary to use dialectics. If there is a disadvantage in the appearance of one thing, it will have its own advantages. The emergence of such a new media platform is a double Blade sword, the key is how we use it. Therefore, in practical work, it is imperative to constantly absorb the new culture, create a new system and adapt to the new situation. We must base ourselves on the realities of the continuous development of micro-culture, recognize the problems in the current work of the Communist Youth League, make good use of the opportunities brought by micro-culture and make new progresses in the process of building the higher education institutions.