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报纸消亡论,前些年曾甚嚣尘上,有些人甚至预测了时间表、路线图。几年之后的今天,大多数报纸依然存在。但是,报纸现在面临的困境也是实实在在的。从2012年开始,报纸的境况每况愈下,发行量锐减,读者大量流失,广告收入断崖式下滑,不少纸媒宣告退出市场,多有纸媒精英改弦更张,另谋他途。那么,报纸究竟有没有未来?报纸的未来在哪里?谈报纸的未来,避不开报纸目前困境的形成。首先,报纸的困境,来自于新技术革命。现代社会的
The death of the newspaper, a few years ago has been rampant, and some even predicted the timetable, road map. A few years later, most newspapers still exist. However, the dilemma now facing the newspapers is also real. From the beginning of 2012, the situation of the newspaper deteriorated, the issuance dropped drastically, the reader lost a lot, the advertising income slipped off, and many paper media announced its withdrawal from the market. So, is there any future for the newspaper? Where is the future of the newspaper? Talk about the future of the newspaper and avoid the current dilemma of the newspaper. First of all, the plight of newspapers comes from the new technological revolution. Modern society