文化对塑造茶叶品牌作用巨大,是最能体现茶叶品牌魅力的精神元素,是塑造茶叶品牌的核心要素与灵魂所在。目前,业界谈及茶文化,总是说的很泛很烂,玄虚之风甚盛,似乎不谈茶文化就显得没品味一般。从历史传说、贡茶、古代名人的诗词歌赋,到茶禅文化、感恩文化等等不一而足。这些或许都能和茶文化扯上关系,但却绝非茶文化之精髓所在。要知道历史太久远,早已天翻地覆,贡茶 Culture plays a huge role in shaping the brand of tea. It is the most important element that embodies the charm of the tea brand and is the core element and soul that shape the tea brand. At present, the industry talked about tea culture, which has always been said to be very poor and very scary. The wind of mystery is very vocal and it seems that there is no taste in general without regard to the tea culture. From historical legends, tribute tea, poems of ancient celebrities, tea culture, Thanksgiving culture and so forth. These may be related to tea culture, but it is by no means the essence of tea culture. To know the history is too long, has been turned upside down, tribute tea