文化消费一直是中国面临的热点问题,文化需求的状况是制约中国文化消费的瓶颈,消费者行为是影响文化产品价格形成和产品市场供求变化的最主要因素之一。本文分析了影响消费者选择和使用文化产品的经济因素。如偏好、效用、替代效应、价格弹性、收入约束、时间约束等等,是研究中国文化产品需求的有力工具。 Cultural consumption has always been a hot issue facing China. The situation of cultural demand is the bottleneck restricting the consumption of Chinese culture. Consumer behavior is one of the most important factors that affect the formation of the price of cultural products and the change of supply and demand in the product market. This article analyzes the economic factors that influence consumer choice and use of cultural products. Such as preferences, utility, substitution effects, price elasticity, income constraints, time constraints, etc., are powerful tools for studying the demand of Chinese cultural products.