在中国商业史上,华南MALL作为中国第一个超大型室外SHOPPING MALL以及首家超大型主题式购物公园,其功能之全,业态之多,在中国商业史也是史无前例的,从其立项开始就备受业界和媒体的广泛关注;本文将华南MALL作为一个商业实践的案例,重点分析它对中国商业格局的影响,以期能从中得出某些思考和启示。 In China’s commercial history, South China MALL as China’s first large-scale outdoor shopping mall and the first super large theme shopping park, its full function, as many formats, business history in China is also unprecedented, from the preparation of its preparation This article takes South China MALL as a case of commercial practice, focusing on its impact on China’s business landscape, with a view to deriving some thoughts and enlightenments from it.