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何岩柯:国资委经常和国企打交道,我们总是有一种印象,国企花钱手笔挺大的,而且敢于在国内所有最贵的媒体平台上打广告。但是国企在“走出去”和国际话语权上,是否做得还不太够?国企作为中国企业“走出去”的龙头或主力军,在品牌、核心竞争力、国际话语权方面已经大大增强,特别是实体经济的话语权,跟过去相比,明显发生了变化。今天我们国企的品牌意识已经跟以前大大不同,高铁就是最好的说明。
He Yanke: SASAC often deals with state-owned enterprises. We always have the impression that the state-owned enterprises spend a lot of money and dare to advertise on all the most expensive media platforms in China. However, whether state-owned enterprises are still not doing enough on “going out ” and on the international discourse right? State-owned enterprises, as the leading or main force in the “going global” of Chinese enterprises, have made great achievements in brand name, core competitiveness and international discourse rights Has greatly enhanced, especially the real economy’s discourse, compared with the past, significant changes have taken place. Today, our brand awareness of state-owned enterprises have been greatly different with the previous, high-speed rail is the best description.