很多时候,人们不习惯当面表达自己的情感,即使有勇气表达,往往也缺乏恰当的词汇准确地传情达意。此时此刻,借物传情更容易让对方了解自己的心意。歌曲作为一种跨越国籍、性别、年龄的存在是借物传情绝佳的载体之一。绿箭最近就以“歌曲传情”为切入点,利用绿箭包装上的二维码,做了一次讨喜的创意营销。扫一扫绿箭包装上的二维码,就会出现一个推荐歌曲清单的页面。消费者只需选择一首歌并截取一段能够表达心声的歌词,或是自己亲自写一段想对TA说的话,最后附上对方的名字再点击保存, In many cases, people are not accustomed to expressing their emotions face to face, and even if they have the courage to express, they often lack the proper vocabulary to accurately convey their feelings. At this moment, it is easier for each other to understand their own feelings through borrowing materials. Song as a kind of cross nationality, gender, age existence is one of the carriers of the best. Green Arrow recently to “song teaser ” as the starting point, the use of Green Arrow packaging on the two-dimensional code, made a lovable creative marketing. Sweep the Green Arrow package on the QR code, there will be a list of recommended songs page. Consumers simply select a song and intercept a piece of lyrics to express their aspirations, or write a piece of their own to want to say to the TA, and finally attach each other’s name and then click save,