近年来,各行业纷纷“重新洗牌”,伴随着企业兼并行为,母、子公司间的文化冲突并不鲜见,如何整合就成为建设企业文化一个现实的课题。青岛啤酒集团公司这几年推行“高起点发展,低成本扩张”的发展战略,已成功收购了40多个子公司,使青啤的年产销量由不足40万吨跃为近200万吨,品牌价值评估以59.45亿元,高居国内同行业榜首,成为名符其实的“啤老 In recent years, all industries have “reshuffled” one after another. With the merger of enterprises, it is not uncommon for cultural conflicts between mothers and subsidiaries to be consolidated. It has become a realistic issue of building a corporate culture. In recent years, Tsingtao Brewery Co., Ltd. has implemented the strategy of “starting high-starting and low-cost expansion” and has successfully acquired more than 40 subsidiaries so that Tsingtao Brewery's annual sales volume has risen from less than 400,000 tons to nearly 2 million tons. The brand The value of the assessment to 5.945 billion yuan, the highest in the domestic industry leader, a truly "beer