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作为新世纪的朝阳产业,文化产业的发展已受到各级政府和学术界的广泛关注,我国亦提出要把文化产业发展成为国民经济的支柱性产业。山东省作为文化大省,在文化产业发展方面虽然取得了一定成效,但还存在着诸多问题。该文运用SWOT分析法客观分析山东省文化产业发展的优势和劣势,面临的机遇和挑战,根据发挥优势、把握机遇、纠正劣势、克服挑战的原则,进行战略思考,提出提高山东文化产业竞争力的战略构想,以实现山东文化产业的持续、快速、健康发展。
As a sunrise industry in the new century, the development of cultural industries has drawn widespread attention from governments at all levels and academia. China has also proposed that cultural industries should become the pillar industries of the national economy. Shandong Province, as a major cultural province, has achieved some success in the development of cultural industries. However, there are still many problems. This article uses SWOT analysis method to objectively analyze the advantages and disadvantages, the opportunities and the challenges faced by the development of cultural industries in Shandong Province. Based on the principle of exerting advantages, seizing opportunities, correcting weaknesses and overcoming challenges, this paper makes strategic thinking and puts forward suggestions to improve the competitiveness of Shandong’s cultural industries Strategic concept in order to achieve sustainable, rapid and healthy development of Shandong’s cultural industry.