厂商合作障碍及成因1.厂家竞争形成的合作障碍。在产品过剩的背景下,厂家的营销策略通常是缩小媒体广告的费用投入比例而扩大渠道、终端的费用投入比例,卖场营销最符合厂家的这一营销策略。众厂家把卖场作为品牌营销、新产品推广、促销活动、打击竞争品牌最 Obstacles and causes of cooperation between manufacturers 1. Manufacturers form a barrier to cooperation. In the context of excess products, manufacturers marketing strategy is usually to narrow the media advertising costs and expand the proportion of investment channels, the proportion of terminal input costs, store marketing, manufacturers most in line with this marketing strategy. All manufacturers store as a brand marketing, new product promotion, promotional activities, the fight against the most competitive brands