文章讲述了美与感染力之间的关系,着重阐述了设计的三要素:“感染力之源”、“感染力之在”和“感染力之态”相互之间的联系,介绍了平面设计理念的重要性,并指出设计出优秀的平面设计的关键在于遵循设计的三要素原理。最后以作者设计制作的“湖南工程职业技术学院2009年招生宣传手册”为实例,具体分析了平面设计的感染力。 The article describes the relationship between beauty and contagion, focusing on three elements of design: the source of contagion, the source of contagion and the state of contagion Contact, introduced the importance of graphic design concept, and pointed out that the key to designing excellent graphic design is to follow the design of the three elements of the principle. Finally, the author designed “Hunan Engineering Vocational and Technical College Admissions Brochure 2009” as an example, the specific analysis of the appeal of graphic design.