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IP是Intellectual Property的缩写,直接翻译过来是知识产权的意思,其内容可以是故事、形象、艺术品、流行文化等。更多的是指适合二次或多次改编开发的影视文学、游戏动漫等。IP剧最大的特点就是具有成千上万的狂热粉丝和不可忽视的消费能力。IP剧的产生使影视剧的制作和运营更加多元化,在影视产业领域受到人民群众的广泛关注。本文从国内影视剧开发的IP资源类别出发,具体谈谈我国IP剧的可持续发展,旨在对IP剧的可持续发展提供一些帮助。
IP is the abbreviation of Intellectual Property, which is the meaning of intellectual property directly translated. Its content can be story, image, artwork, pop culture and so on. More refers to the adaptation of the second or more adaptation of film and television literature, games and animation. IP drama is the biggest characteristic of thousands of fanatical fans and can not be ignored spending power. The production of IP drama diversifies the production and operation of film and television drama, and has been widely concerned by the people in the film and television industry. This article starts with the category of IP resources developed in domestic movie and TV dramas, and talks about the sustainable development of IP drama in China in order to provide some help for the sustainable development of IP dramas.