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当前的报业主要划分为党报和都市报两类。党报强调的是党性与权威性,注重政策舆论宣传,它主要将决策者、管理者和研究者作为诉求对象。都市报的定位在于市场,它注重时效性和信息容量,报道内容多涉及城市新闻、娱乐休闲信息、消费服务信息等,将读者定位为普通的受众,具有强烈的城市化和市民化色彩。
The current newspaper is mainly divided into two types of party newspaper and city newspaper. Party newspaper emphasizes the party spirit and authority, pays attention to propaganda of policy public opinion, and it mainly takes policy makers, managers and researchers as the target of appeal. Metropolis Daily is located in the market, which focuses on timeliness and information capacity. The content of reports covers urban news, entertainment and leisure information, consumer service information and so on. It locates the readers as ordinary audiences and has strong urbanization and citizenization.