分销渠道(Channel)是指产品(或服务)在从生产者向终端使用者转移过程中,所经过的,由各中间环节连接而成的路径。这些中间环节包括企业(生产者)自设的销售机构,批发商,零售商、代理商,等等。如同血管是人体新陈代谢的通道一样,渠道是企业在市场经济大潮中成功搏击的生命之河。河道的畅通与否,极大程度地影响着企业的成败。从这个意义上讲,将渠道建设列为最大 Channel refers to the route through which products (or services) pass through from the producer to the end user and is connected by intermediate links. These intermediate links include sales agencies, wholesalers, retailers, agents, etc., owned by the companies (producers). Just as blood vessels are channels of human metabolism, channels are the river of life that companies successfully fight in the tide of market economy. The smooth flow of rivers has greatly affected the success or failure of companies. In this sense, channel construction is listed as the largest