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在知识经济时代,有必要研究符合知识经济时代所要求的营销观念和营销方式。电视直销是符合知识经济时代营销观念要求的新型营销方式。具体体现在以下几个方面: 一、电视直销产品的定位是科技含量高或构思新奇的产品 健腹器、浴室暖风机等电视直销产品都体现出了贴近生活、贴近个性的特点。产品要贴近生活,不仅需要巧妙新颖的构思,还需要高科技的渗透。比如,电视直销产品万能胶就是一种高科技产品,是高科技新材料的
In the era of knowledge economy, it is necessary to study marketing concepts and marketing methods that meet the requirements of the era of knowledge economy. TV direct marketing is in line with the concept of marketing knowledge economy era of new marketing methods. Specific reflected in the following aspects: First, the positioning of TV direct sales products is high technology content or novelty products AB AB, bathroom heater and other TV direct sales products are reflected in a close life, close to the personality characteristics. Products to be close to life, not only need clever new ideas, but also the need for high-tech infiltration. For example, the TV direct selling products is a kind of high-tech products, high-tech new materials