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以快乐为中心,其他一切就会自然到位。网络鞋店美捷步对成功营销的定义并不是完成交易,而是成功地建立和维护客户关系《传递快乐》(中文版译名《三双鞋》)最近跻身于最佳商业书籍,这本书讲述了谢家华(Tony Hsieh)的创业传奇,尤其是创建他现在这家名为美捷步(Zappos)的网络鞋店公司时所遇到的挑战。他的巨大成功,创建公司不到10年就以10亿美元的价格卖给了亚马逊,完美诠释了关注员工和顾客的快乐所蕴藏的巨大商业潜力。
With happiness as the center, everything else will be in place. Network Footwear Metrix steps to successful marketing is not defined as the completion of the transaction, but the successful establishment and maintenance of customer relations, “Happy Pass” (Chinese version of the “three pairs of shoes”) recently among the best business books, the book Tells the story of Tony Hsieh’s startup, especially when it comes to creating what is now his online shoe store company called Zappos. His tremendous success, having created the company for less than 10 years and sold to the Amazon for $ 1 billion, is a perfect example of the tremendous business potential of focusing on the joy of employees and customers alike.