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电子商务的蓬勃发展为我国国民经济持续快速的发展注入新的动力,与电子商务引领消费热潮形成鲜明对比的是实体经营公司面临严峻的考验,交易增速持续放缓,如何实现二者有效融合、建立经济增长新途径成为新的课题。文中介绍了电子商务与实体经营公司的现状,探讨了电子商务对实体经营公司的冲击及产生冲击的原因,提出了正确定位、协调电子商务与实体经营公司冲突,实现融合发展的思路。
The vigorous development of e-commerce has injected new impetus to the sustained and rapid development of our national economy. In stark contrast with the e-commerce leading consumption boom, the substantive operating companies are facing severe challenges, and the transaction growth rate continues to slow down. How to achieve effective integration between the two , Establishing a new way of economic growth has become a new issue. This paper introduces the status quo of e-commerce and entity management companies, explores the impact of e-commerce on the entities operating companies and the reasons for the impact, and puts forward the idea of correctly positioning and coordinating the conflict between e-commerce and entity management companies and realizing the integration and development.