2004年,阿里巴巴首先提出了“网商”这一概念。随着电子商务的发展,网商的概念也在不断延伸,网商的定义由原本依靠网站进行交易的商家,扩延到通过电子商务工具进行交易的公司,网商的涵义更全面、深入,更趋于国际化。我国电子商务市场的迅猛发展给网商创造了良好发展环境。从我国网商发展的情况看,具有以下几个特点:一是消费群体不断扩大。中国互联网络信息中 In 2004, Alibaba first proposed “network business ” this concept. With the development of e-commerce, the concept of e-commerce is also constantly expanding. The definition of e-commerce is extended to businesses that rely on websites for trading and companies that trade through e-commerce tools. The meaning of e-commerce is more comprehensive and thorough. More international. The rapid development of e-commerce market in our country has created a good environment for the development of e-commerce. From the development of network operators in China, has the following characteristics: First, consumer groups continue to expand. China Internet information