尽管商战中不断涌现出生生不息的风云人物,失败却仍然是这片土地上最平常的景观之一。无数人在商海风浪中不堪重负,无法驾驭风浪,主宰潮流,最终被海浪吞噬,消声匿迹。他们中间既有风云一时的英雄,也有谨小慎微的逐利者,“在劫难逃”仿佛与他们形影不离。失败的因素很多,但有一点是带有普遍性的,那就是只重视产品的实物竞争,不重视产品的观念竞争。 Despite the constant emergence of ever-changing men in business, failure is still one of the most common landscapes on the land. Countless people overwhelmed in the storm of commercial sea, can not control the storm, dominate the trend, eventually swallowed by the waves, disappeared. There are both heroic and heroic fighters in their midst, as if unable to flee. The failure of many factors, but one thing is universal, that is, only the product of physical competition, not the concept of product competition.