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明星广告如潮涌 时序进入二十世纪末,随着电影、电视无孔不入地进入人们的生活领域,商人们便利用人们对明星的崇拜心理大赚其钱,明星们在各种诱惑面前也越来越不甘于仅仅在银幕上施展魅力了,于是明星广告便粉墨登场。 1989年,一向以深沉练达、持重大方见长的著名影星李默然,首开先河手持一盒药品向电视观众推荐“胃病良药”三九胃泰。此后,荧屏广告中“星”光灿烂。现在你打开电视机,就会发现一张张熟悉的面孔:马季骑着“嘉陵”摩托;“邓世昌”举着“三九胃泰”;“公关小姐”手捧“金芭蕾”;“情报处长”赞誉“大自然”…… “著名影星潘虹为什么魅力永存、青春长驻?”随着话外音响起,曾登“彩后”宝座的潘虹出现在电视荧屏上,她明眸照人,微笑着往脸上搽一种化妆品,轻启玉唇:“因为我只用‘霞飞特白密’”。 就连一直不愿为企业做广告的中国当代影后刘晓庆,也公然在闪光灯下亮相了。“要喝就喝最好的！”刘晓庆右手举着胡柚汁易
Star advertisements entered the end of the 20th century, such as the influx of tidal sequences, and as movies and television entered the livelihood of people everywhere, business people facilitated the use of people’s cult of celebrities to make huge profits. Stars are increasingly unwilling to face the temptations. As it was only on the screen, the star advertisements came out on stage. In 1989, Li Moran, a well-known movie star who has always been known for his profound practice and talents, has first introduced a box of medicines to recommend “stomach cure medicine” to the viewers. Since then, the “star” in the screen advertisement has been brilliant. Now that you turn on the TV, you will find a familiar face: Ma Ji riding on the “Jia Ling” motorcycle; “Deng Shichang” holding the “September 9 stomach”; “Miss PR” holding the “Golden Ballet”; “Intelligence The director ”commend“ the ”Nature“... ”Why is the famous movie star Pan Hong charming and youth standing?“ As the speech sounds, Pan Hong, who once served as the throne of ”After the Color“, appears on the TV screen. He smiled and put a cosmetic on his face, lightly lifting his lips: ”Because I only use ’Xiafeiite’.“ Even Liu Xiaoqing, a contemporary Chinese filmmaker who has been reluctant to advertise for companies, has openly debuted under the flash. ”Drink to drink the best!" Liu Xiaoqing’s right hand holds a grapefruit juice