一、引言 人们在经济生活中对贸易标志(主要包括商标、品牌、厂商标志、原产地标志)并不陌生,尤其在现代经贸中贸易标志已经与企业的经济利益息息相关,企业已经逐渐认识、使用并探索贸易标志。然而,及至目前,经济学家们还没有完整地从经济学角度对贸易标志的形成机理、内在经济本质、假冒及转让的经济关系作出较有说服力的解释。 I. INTRODUCTION In the economic life, people are not unfamiliar with trade marks (mainly including trademarks, brands, manufacturer’s marks, and origin marks). In particular, the modern trade economic and trade marks have been closely related to the economic interests of enterprises. Enterprises have gradually realized and used them. And explore the trade mark. However, up till now, economists have not made a convincing explanation from the point of view of economics on the formation mechanism of trade marks, the nature of internal economy, and the economic relationship between counterfeiting and transfer.