大卫·奥格威(David ogilvy)曾定言广告不是让消费者认为广告本身做得好,而让消费者产生实际的购买行为。从表面上看,这其中有着相当经典的道理,但是奥格威却犯了一个相当低级的错误就是将一个道理的条件和结论相对立。因为广告好,所以消费者才有实际的购 David ogilvy has argued that advertising does not make consumers think the ads themselves do well, leaving consumers to make real purchases. On the surface, there is a fairly classic truth in it, but Ogilvy has made a fairly low-level mistake of opposing the conditions and conclusion of a truth. Because advertising is good, so consumers have the actual purchase