自21世纪以来,电子商务得到空前繁荣地发展。中国的互联网行业渐具规模从最初的三大门户网站,到逐渐发展壮大的腾讯、百度、阿里巴巴,中国的IT行业公司纷纷上市,吸引风险投资,以努力壮大自己。新浪作为曾经中国互联网行业的领军人物,从它的兴衰成败中我们可以反思电子商务的营销模式,从中吸取教训。 Since the 21st century, e-commerce has enjoyed unprecedented prosperity. China’s Internet Industry Grows in Size From the initial three major portals to the growing Tencent, Baidu, Alibaba and China’s IT industry companies have been listed to attract venture capital in an effort to grow their own. As the former leader of China’s Internet industry, SINA can review the marketing model of e-commerce from its success or failure and draw lessons from it.