随着网络技术以及多媒体技术的发展,视觉文化在社会文化生活中发挥着越来越重要的作用。尤其是数字化媒体的出现,更是构筑起了视觉文化的全球化平台,视觉文化正日益深刻地影响着人们的思想观念和行为方式。图书馆作为社会文化活动的中心,在图书馆建设过程中,建立具有本馆特色的 With the development of network technology and multimedia technology, visual culture plays an increasingly important role in social and cultural life. Especially the emergence of digital media, but also build a global platform for visual culture, visual culture is increasingly affecting people’s ideas and behavior. Library as the center of social and cultural activities in the library building process, the establishment of a museum with the characteristics of